Well by now you should be well on your way to setting up your website or blog, if this is the first one you’ve read in this Website Building Guide then stop reading now and start with part 1 then part 2.
We’ve covered how to start a website or blog and how to set them up and now it’s time to publish your content to the world, but not just publish it but publish it so that that it can get the most exposure. To do that, requires perfect and very precise website optimization. Don’t be scared of the words “website optimization” trust me, with WordPress things like SEO and optimization are child’s play.
Setting Up Category Pages
Remember that keyword list I told you to put together in Part 1 of this guide? Well now it’s time to turn those keywords into pages, category pages to be exact. WordPress has a category function that allows you the place whatever content you are publishing into a category. These category pages will be accessible by visitors that come to your website, this helps with organizing your content not just for users but for the search engines as well.
Take a look at my blog iHipHopMusic.com and you’ll notice that in the sidebar there is the option to browse by topic, those topic links are category pages. These pages overtime will bring more traffic to your site.
Take a look below at some search results that some of the category pages on iHipHopMusic.com ranks for. These pages bring in thousands of visitors per month to the site. Now you can see the importance of doing the keyword research. In many cases the competition for these keywords are very minimum.
Publishing Content, Making A Post
Before category pages can be visible on the front end of your WordPress blog or website, you need to add content to them first. At this point your blog should be setup and ready to go, now it’s time to make your first post. Publishing a post is the easiest part of this whole thing, if you’ve ever used Microsoft Word or written a email then you will have no problem making a post using WordPress, the page you are looking at right now is a WordPress post.
Syndicating Your Content
RSS (Really Simple Syndication): You know even though I know what RSS is, to this day i still don’t have simple answer for when people ask me what it is, so I always point them to the Wikipedia description. The best way I can describe it is that it’s a type of news feed for your website that is dynamic and lets people know what’s the latest activity on your website, people usually keep track of your site’s activity by adding your RSS feed to their Feed reader. They’re thousands of different feed readers available online for people to use for free.
Feedburner: Most website publishing tools nowadays have RSS functionality built into it but they usually don’t have a way of tracking your RSS subscribers and readers, this is where a service like Feedburner comes in handy. Feedburner is a free service which Google acquired that allows you to track and manage your RSS subscribers. There is a 9 out of 10 chance that you’ve come across a site that uses Feedburner.
Email Marketing: This is a no brainer, if you don’t have a mailing list for your business then your not truly in business. If I was suppose to loose it all tomorrow and had a option of keeping one thing, that one thing would be my mailing list. With my mailing list I can get it all back, rebuild my business. Your website content needs to visible everywhere not just on your website, even with all the developments in Social Media, email marketing is still the number one and most effective way to keep in contact with your audience.
The best way to manage your mailing list is by using a Email Marketing service provider, over the years many email marketing services have emerged, so it’s virtually impossible to not be able to find a service that meets your specific needs.
By now you should have a fully functional website ready to go, and you should now be thinking of the type of content your going to be providing to your website. In part 4 of this guide I’ll cover ways to get traffic to your website.
Part 1: How To Start A Website Or Blog
Part 3: Publishing Your Content To World
To learn more about WordPress, I’m writing a WordPress guide right after this guide is finish to cover everything a beginner needs to know about using WordPress.