How Will Customers Find You— Build Awareness by Informing or Inspiring

How to use social media to build awareness around your product or service to build top of the funnel awareness. How to generate more sales leads? Chris explains how to get customers to find you.

0:20 A good portfolio does not get you more profitable work
0:55 Conversion Funnel explained.
1:32 How will your customers find you?
2:25 Why do your customers return?
4:00 Micro Conversions
4:30 Create a shareable story to empower your customers to be your champion
5:00 Social Media is not a license to spam. Stop spamming your potential clients.
5:13 Give away value freely and openly
5:35 Inform or Inspire
5:55 Create content that is valuable to your client

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Credits:
Executive Producer– Chris Do
Host– Chris Do
Director– Aaron Szekely
Cinematography– Aaron Szekely, Mark Contreras
Editor– Stewart Schuster
Show Open– Roy Kang
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations & SEO– Isaiah Nwukor
Typefaces: Futura, Din
Futur theme song— Adam Sanborne

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